Last updated: 22/06/26
Website: freshsupplyliverpool.com
Contact email: info@freshsupplyliverpool.com
Fresh Supply Co. respects your privacy and is committed to protecting your personal information. This Privacy & GDPR Policy explains how we collect, use, store and protect your information when you visit our website, contact us, request a price list, place an order, or otherwise interact with us.
This policy is intended for customers, prospective customers, suppliers, website visitors and business contacts.
1. Who We Are
Fresh Supply Co. is a supplier of fresh produce, dairy, bakery products, dried goods and catering essentials to businesses.
For the purposes of UK data protection law, Fresh Supply Co. is the data controller for the personal information we collect.
If you have any questions about this policy or how we handle your information, please contact us:
Email: info@freshsupplyliverpool.com
Website: freshsupplyliverpool.com
2. The Information We Collect
We may collect and process the following types of personal information:
Information you provide to us
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Name
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Business name
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Job title
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Email address
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Telephone number
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Delivery or billing address
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Enquiry details
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Order, quotation and account information
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Communications you send to us by email, phone, website form or social media
Information collected when you use our website
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IP address
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Device, browser and operating system information
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Pages visited and how you use our website
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Referral source
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Cookie and analytics information, where you have given consent
We do not intentionally collect special category personal data, such as health information, religious beliefs or biometric data, through our website.
3. How We Use Your Information
We use your personal information to:
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Respond to enquiries and requests for price lists
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Provide quotations, products, deliveries and customer support
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Set up and manage customer or supplier accounts
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Process orders, invoices and payments
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Communicate about deliveries, stock availability and service updates
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Maintain business records and manage our relationship with you
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Improve our products, services and website
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Keep our website secure and prevent fraud
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Send marketing communications where permitted by law and in line with your preferences
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Meet legal, accounting and regulatory obligations
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4. Our Lawful Bases for Using Your Information
Under UK GDPR, we must have a lawful basis for processing your personal information. Depending on the reason we are using it, we rely on:
Contract
Where we need your information to provide a quotation, process an order, make a delivery, manage an account or take steps before entering into a contract with you.
Legitimate Interests
Where it is necessary for our legitimate business interests, provided these are not overridden by your rights and freedoms. This may include managing customer relationships, improving our services, maintaining business records, preventing fraud and keeping our website secure.
Legal Obligation
Where we are required to retain or disclose information to comply with legal, tax, accounting or regulatory requirements.
Consent
Where we ask for your clear permission, such as for non-essential cookies or certain marketing communications. You can withdraw your consent at any time.
5. Marketing
We may send relevant business-to-business marketing communications about Fresh Supply Co., including product updates, availability, seasonal produce, services and promotions, where permitted by law.
You can opt out of marketing at any time by:
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Clicking the unsubscribe link in an email;
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Replying to the message and asking us to stop; or
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Emailing info@freshsupplyliverpool.com.
Opting out of marketing will not stop us from contacting you about existing orders, deliveries, account matters or other essential service communications.
6. Who We Share Your Information With
We may share personal information with trusted third parties where necessary to run our business and provide our services, including:
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Delivery and logistics providers
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Payment processors and banking providers
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Accountancy, legal and professional advisers
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IT, website hosting, email and cloud-storage providers
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Customer relationship management, analytics and marketing service providers
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Government bodies, regulators, law enforcement agencies or other parties where required by law
We only share information where necessary and require service providers to keep it secure and use it only for agreed purposes.
We do not sell your personal information.
7. International Transfers
Some of our service providers may store or process personal information outside the UK. Where this happens, we will ensure appropriate safeguards are in place, such as an adequacy regulation or approved contractual protections, to keep your information protected.
8. How Long We Keep Your Information
We keep personal information only for as long as necessary for the purpose it was collected.
Typical retention periods may include:
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Enquiries and quotation requests: up to 24 months after the last contact
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Customer and supplier account records: for the duration of the relationship and up to 6 years afterwards
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Invoices, payments and tax records: usually 6 years, where required for accounting and tax purposes
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Marketing preferences: until you withdraw consent or ask us to stop
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Website analytics and cookie data: in line with the settings of the relevant cookie or analytics provider
We may retain information for longer where necessary to establish, exercise or defend legal claims, or to comply with legal obligations.
9. Cookies
Our website may use cookies and similar technologies. Cookies are small files stored on your device that help websites work properly, remember preferences and understand how visitors use a site.
We may use:
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Strictly necessary cookies — required for the website to function securely;
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Preference cookies — to remember your choices;
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Analytics cookies — to help us understand website use and improve performance;
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Marketing cookies — where used, to help measure marketing activity.
Where required, we will ask for your consent before placing non-essential cookies on your device. You can change or withdraw your cookie preferences at any time through our cookie settings or your browser settings.
10. Your Data Protection Rights
Under UK GDPR, you may have the right to:
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Request access to the personal information we hold about you;
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Request correction of inaccurate or incomplete information;
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Request deletion of your information in certain circumstances;
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Request that we restrict how we use your information;
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Object to processing based on legitimate interests;
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Object at any time to direct marketing;
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Request a copy of your information in a portable format, where applicable;
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Withdraw consent where we rely on consent.
To exercise any of these rights, please email info@freshsupplyliverpool.com.
We may need to verify your identity before responding to a request. We will respond within the timescales required by law.
11. Keeping Your Information Secure
We use appropriate technical and organisational measures to protect your personal information from unauthorised access, loss, misuse, alteration or disclosure.
However, no online system can be completely secure. Please take care when sending personal information electronically and avoid sending sensitive information unless necessary.
12. Links to Other Websites
Our website may include links to third-party websites. We are not responsible for the privacy practices or content of those websites. Please read their privacy notices before providing personal information.
13. Children’s Privacy
Our website and services are intended for business customers and are not directed at children. We do not knowingly collect personal information from children.
14. Changes to This Policy
We may update this Privacy & GDPR Policy from time to time. Any changes will be published on this page, along with the updated date at the top.
15. Complaints
If you have concerns about how we use your personal information, please contact us first at:
You also have the right to make a complaint to the UK’s data protection regulator:
Information Commissioner’s Office (ICO)
The ICO says a privacy notice should clearly explain the organisation’s contact details, what personal data it collects, why it uses it, the lawful basis, recipients, retention periods and people’s rights.
Important: Before publishing, replace the bracketed date and check that the sections on cookies, analytics, payment providers, delivery partners, retention periods and marketing reflect exactly what Fresh Supply Co. actually uses. Non-essential cookies generally require clear prior consent under UK cookie rules.
